AGANORSA Leaf Updates Core Lines as La Validación Series
The four core lines of AGANORSA Leaf’s portfolio are getting a new look as the company has reimagined and streamlined them under the newly-created La Validación Series.
Those lines—the Corojo, Maduro, Habano and Connecticut—will keep their current blends but will now come in new packaging that more prominently features the AGANORSA Leaf branding. Additionally, the vitolas and box counts have been standardized across the line; each line will now be offered in the same three sizes: a 5 x 54 Gran Robusto, a 6 1/4 x 52 Toro, and a 6 x 58 Gran Toro, which means that some sizes are being discontinued. Additionally, each of the three sizes will come in 15-count boxes, with pricing ranging from $8.75 to $10.75.
“Last year we sent out a survey to our retail partners and the big take away is our cigars need to better reflect our company logo and image,” said Terence Reilly, AGANORSA Leaf’s vp of sales and marketing, via a press release. “We listened to this valuable feedback and have worked with a professional designer to create an image that is unmistakably AGANORSA. We think both retailers and consumers will be thrilled with this new look that captures the essence of AGANORSA: our leaf is our strength.”
In addition to the new box designs, the cigars will also wear a secondary band that indicates the blend and that it is part of the La Validación series.
The Habano and Connecticut will be the first to arrive on store shelves, as both are expected in late May. The Maduro and Corojo versions will be available in July, with the company saying they will be available in time for the PCA Convention & Trade Show.
Image courtesy of AGANORSA Leaf.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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