ADV & McKay Cigars Co. has announced a new distribution deal for Belgium and Luxembourg with Media Rueda B.V.

“In efforts to develop strategic partnerships in the expansion ADVentura Cigars, we couldn’t be happier than to have joined forces with Media Rueda,” said Marcel Knobel, co-founder at ADV & McKay, in a press release. “There’s nothing better than the opportunity to share the history and experience from soil to soul by means of the perfect smoke through a well organised team.”

Note: halfwheel’s holding company is called Rueda Media, LLC. “half wheel” translates in Spanish to “media rueda.” Given our media nature, we opted to reverse the words because it makes more sense in English. Media Rueda, B.V. is an entirely separate entity that has nothing to do with this website.

Like it has done with other brands it distributes, Media Rueda B.V. isn’t starting with the full portfolio. The company says that it will off stores at least one vitola from each of the ADV & McKay Cigar Co. lines.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.