ADV & McKay Cigars Co. has announced a new distribution deal for Belgium and Luxembourg with Media Rueda B.V.

“In efforts to develop strategic partnerships in the expansion ADVentura Cigars, we couldn’t be happier than to have joined forces with Media Rueda,” said Marcel Knobel, co-founder at ADV & McKay, in a press release. “There’s nothing better than the opportunity to share the history and experience from soil to soul by means of the perfect smoke through a well organised team.”

Note: halfwheel’s holding company is called Rueda Media, LLC. “half wheel” translates in Spanish to “media rueda.” Given our media nature, we opted to reverse the words because it makes more sense in English. Media Rueda, B.V. is an entirely separate entity that has nothing to do with this website.

Like it has done with other brands it distributes, Media Rueda B.V. isn’t starting with the full portfolio. The company says that it will off stores at least one vitola from each of the ADV & McKay Cigar Co. lines.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.