ACE Prime has announced the Fiat Lux by Luciano, its second release slated for the 2021 PCA Convention & Trade Show, which will join the company’s Luciano line and become the first core offering under that header.

The cigar uses a high-priming Ecuadorian Sumatra wrapper over a Nicaraguan-grown binder and filler, the latter of which comes from the Pueblo Nuevo, Jalapa and Ometepe regions. It was blended by Luciano Meirelles, master blender, president and co-owner of ACE Prime, with the company saying it is a blend that generates deliberation and provokes an exploration of flavors.

“Making this cigar was deeply personal,” Meirelles told halfwheel. “When imagining and developing Fiat Lux, the process was intimate, reflecting a desire to create a cigar that would be invitational towards introspection, towards exploring how the flavors of a complex blend can reflect the singularity of the human experience.  Like it did for me, I hope this cigar gives everyone the opportunity to just let some light in.”

It is being released in four sizes:

  • Fiat Lux by Luciano Acumen (6 x 56) — $10.75 (Box of 20, $215)
  • Fiat Lux by Luciano Geniuses (5 1/2 x 52) — $10 (Box of 20, $200)
  • Fiat Lux by Luciano Intuitions (5 x 50) — $9.50 (Box of 20, $190)
  • Fiat Lux by Luciano Insight (5 5/8 x 46) — $8.75 (Box of 20, $175)

“In my 30-plus years blending and smoking cigars I’ve never experienced a cigar that actually cleans your palate while delivering so much flavor,” said Eradio Pichardo, co-owner and co-founder of ACE Prime and Tabacalera Pichardo. “Every draw is a journey. I’ve been smoking Fiat Lux lately to increase my awareness and appreciation for other blends. It truly elevates your knowledge and certainly translates the essence of my business partner Luciano. After the Traveler and Dreamer I wasn’t sure what he would blend, but Fiat Lux exceeded all expectations and set a new standard,” he added.

The cigar gets its name from a Latin expression that means “let there be light,” and while it has biblical roots, it is often referred to for its usage during the intellectual movement of the Enlightenment.

It becomes the third cigar in the Luciano line, joining The Dreamer and The Traveler, both of which were limited editions, although The Dreamer has since become an ongoing production. Fiat Lux will begin shipping to retailers immediately after the trade show concludes.

ACE Prime will also be releasing The Sergeant at the 2021 PCA Convention & Trade Show, which will only be offered to retailers who attend the event.

Images courtesy of ACE Prime.

Drew Estate is the sponsor of halfwheel's coverage of the 2021 PCA Convention & Trade Show

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.