A.J. Fernández has shown off what could be one of the company’s new lines.

An Instagram post from the company showed a cigar with a band reading La Rosa de Guadalupe, a name the company has filed a trademark for. Not much else is known about the cigar and the company didn’t respond to an email seeking further details.


There is also a widely distributed Mexican television show with a similar name.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.