A.J. Fernández Distributing Viva La Vida
A.J. Fernández is now both making and distributing the Viva La Vida brand.
Viva La Vida was launched earlier this year by brothers Billy and Gus Fakih, the former owners of Cigar Inn in New York City. The line launched in five sizes by A.J. Fernández using tobacco that is also grown on the company’s farms.
According to Cigar Aficionado, A.J. Fernández will now distribute the line in the U.S.
An email sent to Billy Fakih was not returned.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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