A.J. Fernández Distributing Viva La Vida


A.J. Fernández is now both making and distributing the Viva La Vida brand.

Viva La Vida was launched earlier this year by brothers Billy and Gus Fakih, the former owners of Cigar Inn in New York City. The line launched in five sizes by A.J. Fernández using tobacco that is also grown on the company’s farms.


According to Cigar Aficionado, A.J. Fernández will now distribute the line in the U.S.

An email sent to Billy Fakih was not returned.

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Charlie Minato
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I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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