Eddie Ortega has promised new 601 bands for a while, and here they are. Earlier today, Patrick Vivalo of Rocky Patel, the company who has a fifty percent stake in EO Brands, showed off the new bands. For those that don’t remember, shortly before the 2010 IPCPR show, Eddie showed off the new packaging and bands; which weren’t well received to say the least. While they do take massive cues from the older bands, they are not identical.

These bands will be on the latest shipment, which is expect to arrive from Pepín’s factory in the next week.

Pics in order: New Band, OR Band, MS Tag on back.

601 Old Bands.png

601 Bands (Back).png

For more info about what’s going on at EO Brands, check out our State of the Brand feature.

(Pics via Patrick Vivalo/”marked”)

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.