Just over nine months since showing it off at the 2021 PCA Convention & Trade Show, 7-20-4 has begun shipping The Hustler Five & Dime PCA Exclusive to retailers who ordered it at the show.

The cigar is a 6 x 52 toro that uses two wrapper to create a barber pole design; one of those wrappers is a Mexican San Andres leaf, while the other is a Brazilian habano. Underneath those leaves is a Sumatra-seed binder that was grown in Ecuador, while the fillers come from Pennsylvania as well as the Estelí and Jalapa regions of Nicaragua. It is produced at Jesus Fuego’s factory in Estelí.

Production is limited to 1,000 boxes of 10 cigars, with individual cigars priced at $12.50.

“Despite the bottlenecks we have hit in the cigar industry with production, printing, and shipping cigars, we are grateful for all the patience from everyone and the hard work from everyone participating in rolling out the Five & Dime,” said Kurt Kendall, president of 7-20-4, via a press release. “Everything in the shipment which arrived in Miami is ready to head to our brick & mortar partners. We are truly humbled by its success.”

Kendall chose the name for the cigar as a way to honor the history of the 5- and 10-cent cigars that made 7-20-4 a household name in its early days.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.