2013 Awards: New Brand of the Year

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This past year very easily could have been the weakest field of new companies in recent memory. Looking over the 20-plus eligible entires the halfwheel staff reviewed, none have their own factory,1 many are people already in the industry and a lot of them—thanks to issues that plagued the entire industry—have experienced a series of delays. There were still good cigars, good ideas and solid execution, but there is some general disappointment regarding this field, particularly compared to those of 2011 and 2012.

For this award, each of halfwheel’s staff members ranked their respective top five entries. Companies must have debuted on the retail market—anywhere in the world—between Jan. 1 and Dec. 31, 2013. Entries were judged based on the quality of cigars, market penetration, barriers and execution. 

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NEW BRAND OF THE YEAR: LECCIA TOBACCO CO.

Sam Leccia’s second attempt at a comeback went a lot better than the first. Leccia’s Black and White lines have done about as well as any new brand in terms of penetrating the market.

With Leccia Black, the U.S. premium market was offered its first glance at fire-cured tobacco, something that others would show off later in the year and at the very least, can be described as a growing trend of the year. His other line, White, offers a slightly more affordable entry point—under seven dollars in one size—than most of his contemporaries, always a welcome change.

Like many others on the list, Leccia’s year was not perfect. There’s a sampler that has been delayed due allegedly due to packaging issues, meaning that Leccia has not expanded any of his lines since its initial debut.

1Matilde Cigars, who does have its own factory, was not eligible because its cigars did not appear in the market in 2013.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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