Clothing brand Undefeated is partnering with Tatuaje for a new cigar to help promote a new collection.
According to Tatuaje’s Pete Johnson, the Los Angeles-based clothing brand is using a cigar to promote its “new line of Cuban baseball inspired clothing and sneakers.” The cigar is a 4 1/2 x 38 petit using a habano wrapper which Johnson described as “classic mild-medium.”
Cigars hand made in Esteli, Nicaragua exclusively for Undefeated by Tatuaje. pic.twitter.com/8KvOg43GAx
— UNDEFEATED (@UNDEFEATEDinc) May 29, 2015
It’s packed in soft packs of five, which are then placed into display boxes containing 10 five-packs similar to the L’Atelier five-packs. The cigar is made at Tabacalera Cubana S.A. (TACUBA) in Estelí, Nicaragua—the same García-owned factory responsible for producing the L’Atelier five-packs.
These cigars will not be sold, instead used as promotional items and giveaways, but Johnson told halfwheel that another project, which would be available through Tatuaje retailers, is in the works.