Tatuaje has expanded its highly sought-after Black Label line with a store exclusive for Ambassador Fine Cigars in Scottsdale, Ariz, releasing the 7 x 48 Tatuaje Black Label AFC at an event on Thursday night at the store’s main location in Scottsdale.

It’s the first time the Black Label, otherwise known as the Tatuaje Private Reserve, has been released as a store exclusive, an exception made because Vartan Seferian, owner of Ambassador Fine Cigars, was the first retailer in Arizona and one of the first accounts in the country to carry Tatuaje when it was a new brand.

250 boxes of 20 cigars were made for the release, with a single stick MSRP of $12 and a box price of $240, before taxes.

Tatuaje Back Label AFC

Johnson will also be appearing at an event on Saturday at Ambassador Fine Cigars’ west valley location in Peoria.

(Photo courtesy of Ambassador Fine Cigars.)

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.