Revamped Toraño Exodus Planned for IPCPR 2016
General Cigar Co.’s makeover of the Toraño portfolio will have its latest entry at the 2016 IPCPR Convention & Trade Show.
The new Exodus uses packaging with bright modern art. It will be offered in four sizes: Robusto (5 x 54), Toro Grande (5 1/2 x 58), Torpedo (5 3/4 x 52) and Gigante (6 x 60). Price is said to be $6.99-8.49 per cigar.
News of the release was first reported by Cigar Insider. Alan Wilner, vp of marketing for General Cigar Co., confirmed the news to halfwheel.
As for the blend, it uses a wrapper from San Augustín, Honduras, a Connecticut broadleaf binder and fillers from the Dominican Republic, Honduras and Mexico.
The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
Related Posts
-
October 23, 2017 -
September 18, 2016
