Press Release: JM Tobacco Unveils New “Classic Petits” Small Cigar Line
May 29, 2012 — JM Tobacco, Inc., is displaying its new small cigar product category at the International Premium Cigar and Pipe Retailers trade show in Orlando, Florida, August 2-6. The 4″ x 32 Classic Petits, according to company president Anto Mahroukian, “Satisfy the rapidly expanding market for shorter-duration smokes.
“Smokers are moving toward smaller cigars like Classic Petits, because they provide a rich, flavorful fifteen-minute smoke break, for cigar lovers who don’t have the time or budget for a full-sized premium cigar. But, unlike cigarillos, their larger ring gauge delivers a more abundant amount of smoke, which allows the smoker to enjoy more of a ‘large cigar’ experience.”
Classic Petits are available in both natural and maduro wrappers. Their manufacturer’s suggested retail pricing will be announced at IPCPR, and Mahroukian states it will be very competitive with existing brands of European “connoisseur-level” small cigars. The hand-made cigar combines a multi-nation blend of top-quality tobaccos, aged a full 2 years. They are made in the same Dominican factory as value-priced JM’s Dominican line and Carnero premium cigars, also appearing at the show. JM’s Dominican line is a Cuban sandwich, while the Carnero is an all-long-filler cigar.
Classic Petits come in an attractive, durable and convenient 7-cigar carton, which gives them a greater price advantage over present European small cigars, which are packaged in clamshell tins. The cartons can be bought individually, as well as in 10-carton boxes, totaling 70 cigars.
They will be appearing on the shelves of tobacco retailers nationwide in August. JM’s retailers are listed on their Web site (http://www.jmtobacco.com/store_locator.php).
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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