PDR Cigars is continuing to grow.

The company has announced that Frankie Santos has been appointed its new marketing director. The news comes less than six months after it added Robbie Streitz as its national sales manager.

Frankie Santos

“I have known Frankie since I started in the cigar industry and we kept in touch for many years,” said Abe Flores, the PDR’s owner. “I always told him I’d love for him to join the company, and we finally made it happen.”

Santos is no stranger to the cigar business. He spent a decade working with his uncle, Carlos Toraño at the family’s cigar company. He most recently worked as the director of marketing for Reyes Family Cigars.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.