A year after making his debut on the manufacturing side of the cigar industry, Jason Holly of Viva Republica is prepared to show off his fourth release, Thrice. The cigar uses as a Cuban-seed Brazilian wrapper, known more commonly as “cubra,” over a filler blend that explains the name.

“(It) comes from the trio of ligero fillers I used in this blend,” Holly told halfwheel. “Pennsylvania Ligero, Dominican pilot cubano ligero and Nicaraguan ligero from the Estelí region.”

Holly is still finalizing the sizes, but tentative plans include a Toro (6 x 54), Lonsdale (5 1/2 x 44) and a Short Robusto (4 x 56). While pre-orders will be taken at the 2013 IPCPR trade show and convention, the cigars will not ship until late August or early September. Price points are between $9.50 and $11.20 with boxes of 20 slated for the project.

Viva Republica Thrice

“I wanted to use three Ligero from three regions but the idea was more to showcase the various flavors of the three different plants,” said Holly. “I assumed the body would be full/full+ — and in the end this ratio of ligero to seco/viso was the balance I was looking to achieve since the project was started.”

In addition to the trio of Ligero, the blend uses Dominican criollo ’98, which Holly says adds to the flavor profile.

Since its debut Rapture, Viva Republica has recently released both the Guerrilla Warfare and Rapture Maduro. The company produces its cigars at La Aurora’s E. León Jimenes Tabacalera factory in the Dominican Republic.

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.