Sean Williams of El Primer Mundo will unveil a pair of new looks at this year’s IPCPR Convention and Trade Show.

Williams will formally unveil his new La Hermandad Costa Fuerte at the show, a full bodied regular production cigar that extends the La Hermandad line he launched at last year’s trade show. The new Costa Fuerte uses a five-year old Brazilian Bahia wrapper, Dominican Republic Olor binder and filler from Nicaragua and the Dominican Republic, which Williams says includes Dominican Corojo 2006 and Criollo ’98 from Nicaragua.

It is being released in the same three sizes and vitola names and at the same price points as the original La Hermandad: a 5×50 Caballito (Little Horse), 6×52 Embajador (Ambassador) , and 6×60 Consejero (Counselor). The MSRP for La Hermandad Costa Fuerte is slated to be between $8-$9 per cigar, with all three sizes being shipped in wheels of 24 cigars. The cigars are being made at PDR Cigars in the Dominican Republic.

In addition, Williams will be in his new role of Director of Sales for PDR Cigars, a position he was recently appointed to following the announcement of El Primer Mundo’s distribution agreement with PDR Cigars.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.