Quesada Slates Heisenberg Project for January

A few weeks ago, SAG Imports began informing retailers of a new cigar, the Heisenberg project. Last week, after informing reps of more details, the sizes and pricing leaked, which will presumably be the last of the information the world gets about the Heisenberg project. Quesada plans on keeping the details regarding factory and blend info quiet, so the cigar can be enjoyed with a clean mindset.

Whether or not that strategy will keep consumers focused on the cigar itself will begin to play out in January, when the four vitolas of the Heisenberg project ship. The cigars will retail from $4.50 and $6.95 with sizes including Petite (4 3/4 x 40), Corona (4 x 43), Robusto (5 x 48) and Coronet Cuadrada (5 1/4 x 44/48/55).

Below is an ad for the Heisenberg by Quesada:

The cigars bear the Quesada name, as opposed to SAG Imports, the distribution company that works with the Quesada label and other brands, such as Casa Magna, not made by the Quesada family at their factory.

Quesada recently sent out an explanation of the Heisenberg project:

The Heisenberg project is named after the scientific formula of the same name that proves the fundamental limits of precision: in other words, no matter how much we know about something we will never know everything; the more we focus on one aspect, the less we know about another. The Heisenberg project has two intentions: to dispel the stereotypes that limit our ability to enjoy a cigar and remind aficionados that sometimes its best to sit back, relax, and just enjoy a smoke without over analyzing it. To put it simply, “Embrace Uncertainty!” How often do we pass on an opportunity to experience a new cigar because it’s not from a certain country, factory, or made from certain tobaccos? How often do we spend our time analyzing every flavor and nuance in a cigar rather than simply enjoying it in the moment? So with this in mind we will not be releasing any information on the Heisenberg blend, number of cigars made, or description of strength, flavor, etc. We want aficionados to smoke the Heisenberg with as few preconceived notions as possible. Just light this cigar up and smoke it wherever it is you enjoy a cigar the most; whether in solitude at home, with friends at the local cigar shop, or while taking the dog for a walk. We know this is an unusual way to release a cigar. We don’t know how it will turn out. All we can do is “Embrace Uncertainty.” We are asking you to do the same.

Your friends,

The Quesada family