Paul Stulac Cigars took to social media on Thursday to tease their upcoming new cigar line, called “No Dress Code.”
The company posted the following picture on their social media channels, showing just the very top of the cigar:
somethin fresh is going on in the world of fine cigars, starting right here. #nodresscode #cigars pic.twitter.com/JJhc6nABvN
— Paul Stulac Cigars (@PaulStulac) December 6, 2013
Stulac didn’t disclose many specifics about the new project in an e-mail to halfwheel, but did talk about the inspiration for the cigar, which is to deliver freshly rolled cigars to consumers as quickly as possible. “I have always heard friends and clients get so excited about fresh cigars off the table at rolling events and on trips to Cuba and Nicaragua, so I thought why not give smokers what they want?” Stulac said. “They are literally rolled and wrapped in newspaper like in the factories and go into a cabinet box ready for smoking right away or aging, thus the ‘Best Before’ and ‘Best After’ date.”
While he didn’t disclose what factory the No Dress Code line will be produced at, he has recently been using Guillermo Peña’s factory in Miami for his recent lines.
The “fresh from the factory” approach has recently been used by Wynwood Cigar Factory with four lines of cigars, three under the Factory Fresh header–La Coneja, La Granada and Rout–and a fourth line called The 15th and the First.
Update: Paul Stulac sent over this image of what the box labels will be like, with the note that they will be dated when they come off the rolling tables: