Habanos SA has announced that the H. Upmann Robusto will be the first of the three Edición Limitada cigars to be released in 2012, leading the way for cigars from the Montecristo and Partagas marcas.
The Robusto format, measuring 4 7/8 x 50, has never been available as a regular production vitola in the H. Upmann marca, though it did appear in a limited release in 2008, when it was sold in a travel humidor exclusive to Duty Free during a Cannes Fair. As is the tradition with the Edición Limitada series, the vitolas released must not appear in the marca’s regular portfolio. The cigars also use tobacco that has been aged a minimum of two years, all coming from the Vuelta Abajo region of Pinar del Rio in western Cuba.
The H. Upmann Edición Limitada 2012 Robusto will be sold in 25-count dress boxes, with arrival at retail stores scheduled for the coming weeks. That would put their arrival in August, slightly ahead of the more typical September release dates.
The H. Upmann brand traces its history to 1844, with ownership by Menendez, Garcia y Cia. who also produced the Montecristo brand. It is currently classified as a Global Brand by Habanos SA after being upgraded from Multi-local around 2007.