Christian Eiroa’s Portfolio Takes Shape
Christian Eiroa’s return the cigar industry is coming fast. In addition to the already announced CLE and Aslyum brands, Eiroa will be launching the Wynwood brand, a name he trademarked a few months ago. As first reported by Frank Seltzer, Wynwood will come in four sizes and is a partnership with Robert Caldwell. The cigars will be rolled in a factory in Wynwood, FL and will range in price from $7 to $9.
Danielle Hawthorne, CMO for Tabalcaleras Unidas, told halfwheel Aslyum will be offered in two different lines: Asylum premium and Asylum 13. The goal with Asylum is to create a premium brand, although Tabacaleras Unidas expects the price points to be lower than the norm. A third Asylum brand is expected shortly.
With these additional announcements, Eiroa has three different production facilities for his brands: Tabacos Rancho Jamastran in Danlí, Honduras owned by Davidoff, an unnamed Nicaraguan facility and the Wynwood factory in Miami.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
