February 10, 2015 Charlie Minato News

Montecristo Churchills Añejados Shipping Globally

The second cigar in Habanos S.A.’s new Añejados program has begun shipping.

Retailers in the U.K. took delivery of the Montecristo Churchill Añejados in late January. The 7 x 47 (178mm) churchill is part of the Añejados program, cigars that are aged by Habanos S.A. for five to eight years before being released. Habanos S.A. announced the two cigars as part of the debut release, the other being the Romeo y Julieta Pirámides, which shipped earlier this year.

montecristo-churchills-anejado-camada

A representative from Hunters & Frankau, the U.K. importer for Habanos S.A., told halfwheel suggested pricing in the U.K. is £27 ($40.68) per cigar, or £645.20 ($972.09) per box of 25. Pricing in the Swiss market, which is said to receive the cigars on Friday, has been set at CHF 660 ($716.50) per box. In addition, multiple German retailers have stated they expect to have the cigars on Friday.

The Añejados program actually saw a debut of sorts in late 2011, when aged cigars were released at the 21st Encuentro de Amigos de Partagás. However, the cigars were limited to the event and not offered to retailers globally.

Habanos S.A. has not indicated if, or what, a subsequent release for the program will be.

Añejado Habanos S.A. Hunters & Frankau Montecristo Montecristo Churchills Añejados
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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