Aiming to capitalize on Super Bowl XLVIII, Miami Cigar & Co. has planned 10 events and a special sampler for stores in the New York and New Jersey area. The company has created a football-shaped box that contains eight cigars from its Miami Cigar & Co. and La Aurora brands.

Inside each foot all is one each of: Casa Miranda Robusto and Gordo, Guillermo León by La Aurora, Belicoso and Robusto, La Aurora 107 Belicoso and Toro, Nestor Miranda Special Selection Connecticut 5.5 x 54 and Nestor Miranda Special Selection Rosado 6 x 60.

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The package retails for $90 and is available only at the following events:

  • Jan. 25 — Wooden Indian (Havertown, Penn.)
  • Jan. 29 — JR Cigars (Paramus, N.J.)
  • Jan. 31 — Tobacco Plaza (Great Neck, N.Y.)
  • Jan. 31 — Sanj’s Smoke Shop (Bloomfield, N.J.)
  • Feb. 1 — Mom’s Cigars (Scarsdale, N.Y.)
  • Feb. 1 — Cigar World (Ramsey, N.J.)
  • Feb. 1 — Cigar Superstore (Valley Stream, N.Y.)
  • Feb. 2 — Cigar Inn 2nd Ave. (New York, N.Y.)
  • Feb. 2 — Cigar Inn 73rd St. (New York, N.Y.)
  • Feb. 2 — Papa Juan Cigar Room (New York, N.Y.)
The company is not the first try to capitalize on the region playing host to the Super Bowl. Last year, A.J. Fernandez released the San Lotano Oval Habano Pigskin Super Smoke Figurado XLVIII.

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(Images via Miami Cigar & Co.)

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.