February 13, 2014 Patrick Lagreid News

Matilde Renacer Begins Shipping to Retail

The return of José Seijas to the premium cigar industry is taking a big step forward this week as the debut cigar from his Matilde Cigar Company, called Renacer, begins shipping to retailers this week.

The cigar arrived at the company’s Miami warehouse earlier this week, with an Instagram picture posted on Wednesday night by Guillermo Farre of retailer Cigar Country heralding the cigar’s arrival in the US. Enrique Seijas confirmed the post, saying that shipping starts this week.

News of Seijas’ return was announced in August, following 30 years with Altadis USA and a brief time with La Flor Dominicana. The cigars were originally planned to be at retail in November 2013, though unspecified delays pushed their arrival back. Several additional delays moved the shipping date from January to February, with the company beginning to take orders for the cigars on February 1.

The line will debut in four sizes, all coming in 20–count sliding lid boxes:

  • Matilde Renacer Corona (5 1/2 x 44) — February 2014 — $7.50 (Boxes of 20, $150.00)
  • Matilde Renacer Robusto (5 1/4 x 54) — February 2014 — $8.00 (Boxes of 20, $160.00)
  • Matilde Renacer Toro Bravo (6 1/2 x 54) — February 2014 — $8.50 (Boxes of 20, $170.00)
  • Matilde Renacer Grande (6 x 60) — February 2014 — $9.00 (Boxes of 20, $180.00)

The Matilde Renacer Corona was reviewed on halfwheel in February, earning a score of 90 points.

 

Cigar Country Enrique Seijas Guillermo Farre Matilde Cigar Co. Matilde Renacer Tabacalera Matilde
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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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