Macanudo Launching New Size Internationally
As further proof that big ring gauges are not just for the U.S. market, Scandinavian Tobacco Group is adding a pair of vitolas to the Macanudo line, one of which is exclusive to non-U.S. markets.
The Macanudo Café and Maduro will both see the Titan (4 x 60) vitola added, exclusive for markets outside the U.S. In addition, the Gigante (6 x 60) size will be added to both lines internationally.
The company introduced the Gigante to the U.S. market over two years ago.
Each of the four SKUs will be sold in boxes of 10.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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