Moe ElAraby is back for round two.
The northeastern sales representative for Tatuaje and L’Atelier Imports has announced another new product from the latter, an extension to the company’s L’Atelier Maduro line.
The 6 x 52 size will launch nationally in July at the 2016 IPCPR Convention & Trade Show according to L’Atelier Imports co-founder Pete Johnson. A soft launch was done at Sanj’s Smoke Shop on June 24.
While it will be known as MAD52, it’s quite different from the 4 3/4 x 52 cigar known as LAT52 in the original L’Atelier line.
Pricing will be $9.25 per cigar.
Update (July 10, 2016) — Pricing has been confirmed. This story was originally published on Jan. 28, 2016.