Moe ElAraby is back for round two.

The northeastern sales representative for Tatuaje and L’Atelier Imports has announced another new product from the latter, an extension to the company’s L’Atelier Maduro line.

The 6 x 52 size will launch nationally in July at the 2016 IPCPR Convention & Trade Show according to L’Atelier Imports co-founder Pete Johnson. A soft launch was done at Sanj’s Smoke Shop on June 24.

While it will be known as MAD52, it’s quite different from the 4 3/4 x 52 cigar known as LAT52 in the original L’Atelier line.

Pricing will be $9.25 per cigar.

Update (July 10, 2016) — Pricing has been confirmed. This story was originally published on Jan. 28, 2016.

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.