Today, La Aurora announced that it and Padilla Cigars announced that an agreement had been reached over the use of a lion in branding.

Under the agreement, Padilla will be able to use an “abstract lion” in its branding. The agreement also ensures that Padilla will be able to sell its existing product with old branding. Padilla filed for a trademark with a lion inside the logo in 2011. La Aurora claims that it has been using a lion on its products since 1926. La Aurora is owned by the León family, whose last name translates into lion.

La Aurora Untamed Box

The lion has been displayed on a variety of the company’s products, most notably the company’s Untamed series.

Ernesto Padilla declined to comment.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.