Joya de Nicaragua Updates Clásico Packaging

Joya de Nicaragua will be celebrating its 50th anniversary in 2018, and to kick off the celebration, the company has announced an updated look for one of its oldest and best known lines, the Clásico.

“We wanted to bring back the beautiful artistic look of the original Joya de Nicaragua box, so we commissioned an expert digital artist to recreate the brand’s original painting, showcasing the beautiful landscape of northern Nicaragua.” said Juan I. Martinez, executive president of Joya de Nicaragua, via a press release.

To achieve that goal, the company has placed a painting of a tobacco field in the valley of Estelí on the inside of the lid, as a nod to where the company’s history began. The image features the human, artisan and artful side of the brand, Martinez noted, as tobacco growers are featured prominently in the image. The background includes curing barns as well as malinche trees with their vibrant red flowers, which Martinez described as “an iconic ornament present at our factory.”

The front of the wood box features the company’s coat of arms, the only brand in the portfolio to do so, while it makes a second appearance on the inner lid artwork as well.

The blend for the Joya de Nicaragua Clásico will remain the same, with a shade grown Ecuadorian Connecticut wrapper covering a Nicaraguan binder and filler. The line is offered in ten vitolas:

• Joya de Nicaragua Clásico Viajante — 8 1/2 x 52
• Joya de Nicaragua Clásico Churchill — 6 7/8 x 48
• Joya de Nicaragua Clásico Torpedo — 6 x 52
• Joya de Nicaragua Clásico Toro — 6 x 50
• Joya de Nicaragua Clásico Número 6 — 6 x 41
• Joya de Nicaragua Clásico Selección B — 5 1/12 X 42
• Joya de Nicaragua Clásico Señorita — 5 1/2 x 34
• Joya de Nicaragua Clásico Robusto — 5 x 50
• Joya de Nicaragua Clásico Consul — 4 1/2 x 52
• Joya de Nicaragua Clásico Piccolino — 4 1/18 x 30

The Joya de Nicaragua Clásico was the first Nicaraguan puro exported from Nicaragua, and the only brand to have ever been oficially recognized as the country’s national cigar, according to a press release issued by the company. During the Cuban embargo it was the only brand to have been recognized as the official cigar of the White House. It has gained a particularly strong following in Europe, as the company says it is its best selling brand in that region. The cigar is available in 50 markets worldwide.

This is the second time the line’s packaging has been updated; the original box from 1968 can be see on the left, with a 2009 version in the middle and the most recent update on the right.

The new packaging will begin shipping to retailers in early 2018.

Images courtesy of Joya de Nicaragua.