Jordan Alexander III Premium Cigar Company has announced that it has completed a rebranding of the company, highlighted by a new logo, new band and new blend that will be hitting store shelves this fall.
The new blend, called the Jordan Alexander III Corojo, is constructed with a Dominican corojo wrapper, Dominican binder and Dominican and Nicaraguan fillers, which is being made at the Quesada Cigar factory in the Dominican Republic. It will replace the company’s current corojo blend which is being discontinued.
The Jordan Alexander III Corojo will be available in four vitolas: a 5 1/2 x 54 robusto; 6 x 52 toro; 6 x 60 double toro and 6 x 52 belicoso. The three parejo vitolas will feature a pigtail cap, and all of the sizes will wear the company’s new cigar band, which will be unveiled when the cigar is launched. It is a regular production cigar, with pricing still being finalized but the company is planning on the cigars retailing for between $7.95 and $10, before taxes.
The company’s logo has been updated from the original “lions and crest” logo to a design that the company feels exemplifies the family tradition theme of JA3Cigars. The new logo is based on the Alexander family coat of arms.