While companies like Alec Bradley and Drew Estate somewhat publicly shipped product a year ago with the intent of releasing it in larger and formal quantities later on, many companies brought new cigars to the 2016 IPCPR Convention & Trade Show with the intent, presumably, of formal releasing it last year. Many of those companies, the second consecutive one if you are reading this chronologically, were back at the 2017 IPCPR Convention & Trade Show with the same products, still not yet nationally released. Viva Republica is one of those companies.

Viva Republica is located in the Miami Cigar & Co. booth, its U.S. distributor. There was at least one corner on the outside of the booth with prominent Viva branding, which brand owner Jason Holly told me would be heading out to stores for promotional aspects. You can actually see that branding in the video below.

Art of War

The follow-up to the popular Guerrilla Warfare draws inspiration from Sun Tzu’s The Art of War. For those that need a reminder, it’s not a barberpole, rather, the foot features a bit of Dominican candela while the vast majority of the wrapper is Connecticut broadleaf. This was shown off last year, though the packaging appears to have undergone some changes.

  • Wrapper: Connecticut Broadleaf / Dominican Candela
  • Binder: Ecuadorian Sumatra
  • Filler: Dominican Republic, Colombia & Nicaragua
  • Viva Republica Art of War Robusto (5 x 50) — $8.50 (Boxes of 20, $180)
  • Viva Republica Art of War Corona Gorda (6 x 47) — $9.50 (Boxes of 20, $190)
  • Viva Republica Art of War Toro (5 1/2 x 54) — $10.50 (Boxes of 20, $210)
  • Viva Republica Art of War Gran Toro (6 x 58) — $11.50 (boxes of 20, $230)

Launch Date: September 2017

Tag Team

One of the cooler packaging options I saw on display. It’s six Guerrilla Warfares and six Advanced Warfares in the popular 4 x 41 size. Pricing is $50.

Launch Date: September 2017

Davidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.