IPCPR 2017: HVC Cigars

In the back left corner of the trade show floor was HVC Cigars. Reinier Lorenzo was showing off extensions to three of his existing brands, all of which should  be on shelves within the next 30 days.

The booth was bigger than last year, this time a wider affair that was better equipped to the company’s growing portfolio of lines. I particularly liked the shelves used, which seemed like a funky IKEA-like structure.

HVC Cerro Maduro

I haven’t heard much about Cerro, one of HVC’s two original lines, in quite some time, but now there’s a maduro offering, featuring—you guessed it—Mexican San Andrés wrapper.

• Wrapper: Mexican San Andrés
• Binder: Nicaragua
• Filler: Nicaragua

• HVC Cerro Maduro 4 1/2 x 46 — $7.80 (Boxes of 20, $156)
• HVC Cerro Maduro 5 x 50 — $8.50 (Boxes of 20, $170)
• HVC Cerro Maduro 6 x 54 — $8.80 (Boxes of 20, $176)
• HVC Cerro Maduro 5 1/2 x 58 — $9.60 (boxes of 20, $192)

Launch Date: July 2017

HVC Pan Caliente Extensions

The hot cakes line gets two new sizes.

• Wrapper: Nicaraguan Criollo 98
• Binder: Nicaragua
• Filler: Nicaragua

• Pan Caliente Toro (6 1/4 x 52) — $7.50 (Boxes of 25, $187.50)
• Pan Caliente Doble Corona (5 5/8 x 46) — $6 (Boxes of 25, $150)

Launch Date: mid-August 2017

San Isidro Hermoso

San Isidro, which debuted last year, will now get a second size in the form of a 4 1/4 x 54 parejo. Pricing is not for the faint of heart.

• Wrapper: Ecuadorian Habano
• Binder: Nicaragua
• Filler: Nicaragua

• San Isidro Hermoso (4 1/4 x 54) — $9.20 (Boxes of 20, $184)

Launch Date: mid-August 2017

Brian Burt contributed to this post.