One of the more intriguing brands heading into the trade show for me was Jas Sum Kral. If there was ever a company I got that was scrambling towards the finish line, it was Riste Ristevski’s relatively young, yet very internet popular brand, Jas Sum Kral.

It is located alongside three other Tabacalera NOA-related booths towards the back of the show with some notable shirts explaining Ristevski’s thoughts on the FDA; spoiler alert: he doesn’t seem fond.

Jas Sum Kral Crna Nok

Jas Sum Kral Crna Nok

The new three-size line uses a Connecticut broadleaf wrapper, Mexican San Andrés binder and fillers from Nicaragua, including corojo from Estelí and Jalapa. It is also offered in five-packs and boxes of 20.

  • Wrapper: Connecticut Broadleaf
  • Binder: Mexican San Andrés
  • Filler: Nicaragua (Estelí & Jalapa)
  • Crna Nok Toro — $9.50 (Boxes of 20, $190)
  • Crna Nok Robusto — $8.74 (Boxes of 20, $174.80)
  • Crna Nok Lancero — $10 (Boxes of 20, $200)

Launch Date: September 2016

Production: Regular Production

Jas Sum Kral Red Knight

Jas Sum Kral Red Knight

It’s now offered in both five-packs and newer 20-count boxes, but otherwise everything else is the same as before. It is already shipping.

Jas Sum Kral Zlatno Sonce

Jas Sum Kral Zlatno Sonce

Another new line, also available in five-packs and boxes of 20.

  • Wrapper: Ecuadorian Connecticut
  • Binder: n/a
  • Filler: n/a
  • Zlatno Sonce Toro — $8.72 (Boxes of 20, $174.40)
  • Zlatno Sonce Robusto — $8 (Boxes of 20, $160)
  • Zlatno Sonce Lancero — $9.50 (Boxes of 20, $190)

Launch Date: September 2016

Production: Regular Production

Jas Sum Kral Cutter

Accessories

There will also be branded accessories, like the above XIKAR Xi cutter launching later in the year.

Davidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.