IPCPR 2012: Ashton

The Ashton booth was at its normal pace—which is saying something given the overall traffic at the show. On display was a new La Aroma de Cuba Mi Amor, a new size for Ashton cabinet, a few extensions that shipped before and the newly rebranded Bovedá packaging.

La Aroma de Cuba Mi Amor Reserva
Oscuro wrapper, new from Pepín in four sizes.

Ashton Cabinet No. 4
The newest size to Fuente-made line. This is new at the show, unlike La Aroma de Cuba El Jefe, which shipped shortly before the show.

Premium House Selection
This is Ashton’s newest value-priced lines. It’s offered in two wrappers in large boxes unbanded.

Bovedá Packaging
Given the abandonment of the Humidipak name, this is the new packaging. Ashton is the distributor for Bovedá.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.