For Altadis U.S.A., the 2012 IPCPR seemed to be an honest effort to improve the quality of its new products. Gone was the intense marketing focus of Warlock and H. Upmann Sun Grown, and in its place were language that suggested the tobacco was of a different breed. It’s hard to say the results are in—but it was a breath of fresh air.
Busy, but seemingly not the overflow of new products that has been the narrative in prior years. As is usually the case, the Altadis sales staff was very busy. Altadis did have quite a bit to show off though.
Altadis has never struggled with making cool looking humidors. Insider were 10 each of H. Upmann Sun Growns, Gisperts, Romeo y Julieta Reserva and San Luis Reys.
Montecristo Epic No. 2
It’s a 6 x 50 size that is expected in October. The boxes are different from the rest of the line, which is already in stores in three sizes.
The description is Ovalado, which reminded some of a certain San Lotano line. San Andrés puros with a bit of Nicaraguan tobacco. This is expected in September.
Four box-pressed sizes, including a massive 7 x 57 Churchill.
VegaFina Fortaleza 2
Four sizes with San Andrés wrapper over Dominican fillers.
There are only 350 of these humidors.