Habanos Once Again Claims Eight Percent Increase In Sales
Habanos S.A. announced this morning that revenue for Cuban cigars totaled $447 million in 2013, an eight percent increase over 2012, which totaled $416 million. It’s the fourth consecutive year of growth according to Habanos S.A.’s self-reporting.
“Our strategy, which focuses on offering an exclusive, high-quality product to Habano lovers, is the most suitable way to strengthen our global leadership, consolidating sales and profitability in mature markets and expanding our culture and sales in countries with the potential for development,” said Luis Sanchez-Harguindey, co-president of Habanos S.A.
The XVI Festival del Habano begins today. Habanos S.A traditionally meets with members of the press to review this data during the festival.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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