General Cigar Ships New Hoyo
At the beginning of the month, the newest product from General Cigar’s Hoyo de Monterrey headed to certain stores.
The new cigar, simply called Hoyo, is a four-vitola line shares some of the modern branding that first appeared last year in the form of the limited Hoyo de Monterrey Edición de Cumpleaños 150.
It also borrows a bit more.
Hoyo features the same Nicaraguan habano shade grown wrapper from the Plasencia family farms in Estelí. Underneath is an Ecuadorian Sumatra binder and filler tobaccos including Pennsylvania ligero and Nicaraguan tobaccos from Estelí and Ometepe. General says the wrapper is proprietary to the company.
“We’re taking the legendary brand Hoyo de Monterrey and moving it into the future,” said Alan Willner, vp of marketing for General Cigar, in a press release. “The new Hoyo is about keeping the brand’s rich history of Honduran craftsmanship and infusing it with new ideas, new tobacco and new packaging.”
Hoyo is offered in four sizes: Rothschild (4 1/2 x 50, $5.49), Robusto (5 x 54, $6.59), Toro (6 x 50, $6.79) and Gigante (6 x 60, $6.99). The cigar is produced in Honduras at STG Danlí.
Retailers that ordered a special package were shipped product on March 1, remaining shipments will begin shipping on April 1.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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