After a bit of delay, Fable Cigars is heading to retail stores for the first time.

The brand soft-launched its first brand—Fourth Prime—in co-founder Mitul Shah’s retail stores earlier this year, but now it’s off to its first 14 accounts.

Fourth Prime uses a Pennsylvania broadleaf wrapper, Ecuadorian habano ligero binder and fillers from the Dominican Republic and Nicaragua. It’s offered in four sizes.

Fable Fourth Prime Mersenne Vitolas

  • Fable Fourth Prime Doc (4 1/2 x 52) — $8.50 (Boxes of 56, $476)
  • Fable Fourth Prime Mersenne (5 1/4 x 56) — $9.50 (Boxes of 56, $532)
  • Fable Fourth Prime Mi Mi (5 3/4 x 46) — $9 (Boxes of 56, $504)
  • Fable Fourth Prime Sapta (6 1/4 x 54) — $10 (Boxes of 56, $560)

It is being distributed by Pospiech Inc., the same company behind the Powstanie brand, which also distributes Chogüí in the U.S.

Fourth Prime is made at Fabrica de Tabacos NicaSueño S.A., the factory behind the RoMa Craft Tobac brand of cigars.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.