Esteban Disla, the tobacco guru behind RoMa Craft Tobac, is finally getting his own cigar.
At the 2016 IPCPR Convention & Trade Show, Guáimaro will be shown to the public. The three-size line uses a Mexican San Andrés wrapper, Brazilian Arapiraca Castaño binder and fillers from the Dominican Republic and Nicaragua.
It will be offered in Robusto (5 x 52, $7.25), Corona (5 1/2 x 46, $7.25) and Torpedo (6 x 54, $8.75). All three vitolas will come in 20-count boxes.
Guáimaro is a brand whose roots are in the same place as Disla’s, Sergio Cuevas. Disla’s mother first worked for Sergio at Tabacalera Cuevas & Hermanos in the Dominican Republic. He and his brother began working for Cuevas and eventually the two would move with Cuevas to Nicaragua to help start the Toraño’s Nica Habano factory in 1997.
Disla would then become chief of production at Latin Cigars S.A., which was known for producing CAO and Toraño cigars, and is now called STG Estelí.
In 2011, he became a partner at Fabrica de Tabacos NicaSueño S.A., the Estelí-based factory best known for producing the RoMa Craft Brands.
Interestingly, this cigar will not be distributed by RoMa Craft, instead, Pospiech Inc. will handle distribution. NicaSueño produces Pospiech’s own Powstanie brand, as well as Fable, which Powstanie also distributes.
”I owe everything I am to Sergio Cuevas,” said Disla in a statement provided to halfwheel.
“He took a skinny black boy off of the streets and developed me into a man. He gave me a purpose in life, a profession, and I have dedicated every day to honoring his faith in me and the traditions of the craft that he entrusted to me. I can still hear his instruction, his advice, his reprimand. In the early days, he began referring to me in an affectionate manner; he called me by the name of the skinny, dark-skinned, young boys that would work on his family’s farms in Cuba. To this day, I can hear his voice speaking to me when I had done something to earn his praise and his respect: “Fenomenal, Guáimaro, Fenomenal”
Guáimaro is a city located in the eastern part of Cuba.
The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas. Pospiech expects to begin shipping the cigar the first week of August.