Espinosa Entering Flavored Market With @zucar
You read that right.
@zucar.
It’s a new offering from Espinosa Premium Cigars, but oddly not made at the company’s La Zona Cigar Factory. And that’s probably not the most notable part of the cigar.
As the name implies, azucar is Spanish for sugar, it is a flavored cigar. The company has not disclosed the blend yet, but the cigar is flavored with vanilla.
@zucar will come in three sizes: Cañita (5 x 30, $3.40), Corona (6 x 44, $3.60) and Caña (5 x 50, $3.90).
Production is being handled by Aveja Cigar Factory in the Dominican Republic.
It will debut at the 2016 IPCPR Convention & Trade Show, which begins July 25 in Las Vegas.
Patrick Lagreid contributed to this report.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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