Drew Estate Changes Papas Fritas Packaging, Lowers Price
Drew Estate is giving its popular Papas Fritas line a new packaging format and a new, lower price, as the four-count tins will be replaced by a newly designed 50-count box, with the single stick MSRP dropping from $6.40 to $5.25.
In a press release, Drew Estate President Michael Cellucci stated that “Papas Fritas has been a good choice for any Liga Privada fan looking for a short smoke. We needed something for fans of Papas Fritas who already had plenty of tins and wanted a better value, so now we’re offering the cigar with no tin. The tins will now become a collector’s item and the Papas Fritas will be a little more budget friendly. It’s a win-win.”
Papas Fritas, a 4 1/2 x 44 corona, was first announced in July 2012 and debuted at the IPCPR Convention & Trade Show a few weeks later, though the first retailers to get it didn’t see it land until the end of 2012. It is part of Drew Estate’s Liga Privada Unico Serie, which features unique blends within the Liga Privada brand family. The Papas Fritas utilizes a Connecticut Broadleaf Maduro wrapper, Brazilian Mata Fina binder, and Nicaraguan and Honduran filler tobaccos, utilizing the cuts from all three Liga Privada lines packed in the Connecticut broadleaf #1 darks from the Liga Privada No. 9. It also sports Drew Estate’s signature fantail.
The new packaging will begin shipping to Drew Diplomat Retailer Program accounts nationwide beginning in the next few weeks, with non-DDRP retailers getting it after that.
Papas Fritas was reviewed on halfwheel in December 2012, scoring 92 points, and was reduxed in June 2013.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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