Don’Juan Gross told halfwheel he had been keeping the concept for his latest cigar in the proverbial oven for five years; but this spring, it will be time to finally deliver Pizzeria to retail.
Like all of Dignity Cigars’ blends, Pizzeria is a Costa Rican puro made at the company’s Tabacos de la Cordillera factory. Three sizes are planned: Chicago Style Deep Dish (6 x 62), New York Style (6 x 54) and Italian Style (6 x 55 pyramid). MSRP is expected to be between $8 and $11 per cigar when the first batch hits a handful of shops in April before getting a formal release at the 2016 IPCPR Convention & Trade Show in July.
Gross said he found the inspiration for the line from visits to cigar shops and in how the food is loved nearly the world over. “Everyone loves the taste of a great pizza, every cigar smoker loves that taste of a great cigar, which is why my gut feeling was to go with it this year,” Gross told halfwheel.
In an unique spin on packaging that also plays on the cigar’s pizza theme, Dignity is offering Pizzeria in four packaging options for each of the three sizes: the three-count “Personal Pack,” the 10-count “small”, 15-count “medium” and 20-count “large”. Gross said that he believes the options will be well received by consumers who buy cigars for a number of occasions, and thus will appreciate having several size options.
Pizzeria will be a regular production cigar for Dignity, though released just twice a year, once in the spring and once in the fall.
This is the second cigar Dignity has formally announced for 2016, as the Dignity Debauchery has a February release date planned. On its website, Dignity has also created a page for the Purotopia 1516, though details about that cigar have not been released.
(Images courtesy of Dignity Cigars)