Davidoff Adding New Line to Discovery Pillar
As it has done for the last two years, Davidoff of Geneva USA will have a new line as part of its Discovery pillar this summer.
While the company is declining to talk about the project at the moment, a source told halfwheel the company will release the new line this July with a new country focus. Previously, the company has release Davidoff Nicaragua and Davidoff Escurio, which draws inspiration and uses some tobacco from Brazil.
The line is expected to debut with four sizes.
It’s likely the company will debut the cigars at the 2016 IPCPR Convention & Trade Show, which begins July 25 in Las Vegas, Nev.
An image provided to halfwheel shows a star with “Dream. Dare. Discover.” a strong indication that it will join Nicaragua and Escurio in the company’s Discovery pillar, the more modern lines for the eponymous brand.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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