Swiss-based Cavalier Genève has announced that it will enter the U.S. market as part of a new distribution agreement with Dallas-based Cigar Art.

The relatively new company will formally debut the line for the American market at the 2016 IPCPR Convention in late July, though the cigars will likely arrive in some stores before then.

Cavalier of Geneva White Series

Currently, the company has one line—White Series—which features three sizes: Diplomate (5 1/2 x 56, $9.75), Elegantes (4 1/2 x 52, $9.50) and Medio (3 1/2 x 58, $8.75).

The brand is owned by Sébastien Decoppet. He traveled to Honduras to create the cigar.

“Our goal is to increase the aficionado’s experience by delivering premium and exclusive quality,” said Decoppet, in a press release. “The question of cigars is first about love. Everything we do is about respecting the cigar, and stepping out of the crowd with exceptional flavor.”

The company has declined to disclose the blend.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.