There’s another cigar brand in South Florida.

Bat Brothers Cigars says it didn’t enter the cigar business because of a long family history or even roots in Cuba, rather, it’s a group of smokers who wanted their own cigar. That cigar is coming from Noel Rojas and his Tabacalera Aromas de Jalapa factory.

The cigar is Luna de Estelí, a two-vitola line with a four-year-old Mexican San Andrés negro wrapper, Estelí, Nicaragua-sourced binder and filler tobaccos from Estelí and Jalapa. It’s offered in Gordo (6 x 60, $8.75) and Toro Gordo (6 x 56 “semi-pressed,” $8.50).

The company began shipping cigars in April with a handful of stores in South Florida and New York.

(Image via Facebook/batbrothersinc)

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.