Ashton Prepares Symmetry for Release

For the first time in roughly eight years, Ashton Distributors, Inc. will be introducing an entirely new line from Arturo Fuente. It’s called Symmetry, it will use the Ashton name and it’s been in the works for years.

Ashton Symmetry is expected to debut at the trade show and Scottsdale, Arizona-based retailer Cigar King has a “launch event” listed on Aug. 29, 2014. 

Trademark filings for Symmetry date as far back as early 2011. A report from Cigar Brief later that year likely referenced Symmetry as a project, although the cigar has taken more than two additional years to come to life. Ashton has introduced a variety of new lines over the last few years, but all have been from the García family’s My Father Cigars S.A. under the company’s La Aroma de Cuba and San Cristobal names. 

The cigar’s delay is likely not entirely related to Ashton. In August of 2011 a large fire in one of Fuente’s main warehouses destroyed a large amount of tobacco and forced the delay of a variety of projects including Fuente’s 100th anniversary cigars. The company spent much of last year getting those projects back on track and it’s likely that meant a delay in its ability to complete Symmetry.

Fuente is responsible for the producing some of Ashton’s most popular lines including Ashton Classic, Cabinet Selection, Aged Maduro and VSG.

Multiple requests to Ashton requesting comment on Symmetry went unanswered.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.