Serino Royale Launching at IPCPR 2016

At the 2016 IPCPR Convention & Trade Show, Serino Cigar Co.—a new company owned by the same group behind APS Distributors, LLC—will launch four new lines under the Serino Royale 20th Anniversary name.

All four blends are produced by Omar González Alemán’s La Corona Factory, best known for producing the HR Habano line for Hirochi Robaina.

The Connecticut line uses an Ecuadorian Connecticut wrapper. It’s offered in four sizes: Gordo (6 x 60), Toro (6 x 52), Torpedo (6 1/8 x 52) and Churchill (7 x 50).

All four blends use a Nicaraguan and binder and fillers including tobacco from Estelí and Jalapa.

The next strongest line is Medio, which uses an Ecuadorian habano clara wrapper. It will come in four sizes: Robusto Gordo (5 1/2 x 60), Belicoso (5 1/2 x 60), Petite Sublime (5 3/4 x 54) and Toro (6 x 52).

There are also four sizes of Habano Maduro and Habano Maduro XX. The Habano Maduro is wrapped an Ecuadorian habano oscuro wrapper and comes in the same four sizes as Medio: Robusto Gordo (5 1/2 x 60), Belicoso (5 1/2 x 60), Petite Sublime (5 3/4 x 54) and Toro (6 x 52).

The strongest of the line is Maduro XX, using an Ecuadorian habano 2000 “oscuro maduro” wrapper over the aforementioned Nicaraguan binder and fillers.

It’s offered in Robusto (5 1/8 x 48), Belicoso (5 1/2 x 52), Toro (6 x 52) and Sublime (6 1/4 x 54).

All four blends are offered in boxes of 20 with suggested retail pricing between $11.50-12.95 per cigar.

The company told halfwheel it intends to ship the cigars during the 2016 IPCPR Convention & Trade Show which kicks off July 25 in Las Vegas.

It is a separate company, but headed by Tony Serino, who also is the owner of APS Distributors, best known for its Niño Vasquez and Vallejuelo lines of cigars.

Update — The original version of this story indicated that APS Distributors was the company behind the brand. APS Distributors is not the parent of the brand. Serino Cigar Co., which has the same owners as APS, is the parent of the Serino brand.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.