It’s not an experimental product, it’s a video series.

We have largely avoided video reviews, something that won’t be changing anytime soon, but we thought there was some room in the market for shorter, edited video interviews. We have begun shooting a few of them in our Dallas office and hope to have this as a somewhat consistent series on the site, although I wouldn’t go as far to say that you will see them every three weeks.

The goal is simple: under 10 minutes, multiple cameras and you won’t hear us. We’ve edited the videos so it’s just the person being interviewed talking about their time in the business, some future things, etc. 

Our first video is here

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.