Alec Bradley Discontinues Mundial, Nica Puro & Post Embargo

The Alec Bradley Mundial, Nica Puro and Post Embargo lines are all being discontinued.

Sales representatives for the company have begun informing retailers of the discontinuations.

“In an effort to streamline the Alec Bradley brand, create efficiency and allow for new and exciting products in the future, we’ve decided to discontinue the Mundial, Post Embargo and Nica Puro cigar lines,” said the company in a statement to halfwheel. “The line rationalizations will allow us to focus on, and increase production of, the balance of Alec Bradley’s core portfolio. Our goal is to continue to provide our partners and fans with innovative products that perform to only the highest quality standards!”

Mundial debuted in late 2013 with five sizes that all had perfecto-like feet. It used a Honduran Trojes wrapper over binders and fillers from both Honduras and Nicaragua.

The company said it took five years to develop Mundial and it debuted with one of the splashier debuts as the company attached the cigar to a weather balloon and sent it into the stratosphere. It was also priced higher than most Alec Bradley cigars with MSRPs ranging from $9.95-15.95 on debut.

As for Nica Puro, it was supposed to debut in 2012 but didn’t appear until 2013. As the name implies, it was made entirely of Nicaraguan tobacco. Unlike the Mundial, the Nica Puro was designed to be a more affordable cigar.

The Nica Puro line saw a couple of extensions, including the Nica Puro Diamond Rough Cut, which featured an interesting box-press designed to look like a diamond—more specifically, a rhombus—instead of the square or rectangular shapes most box-press cigars have.

Post Embargo is the newest line of the trio, debuting in 2015. It uses a Honduran wrapper over dual binders from Honduras and Nicaragua as well as fillers from those two countries. It debuted in four sizes with MSRPs ranging from $8-9.25 at the time.

Mundial and Post Embargo were made at Raíces Cubanas in Honduras, while Nica Puro was produced at Plasencia Cigars S.A. in Nicaragua.